How Are AI Apps Help Travel Agencies To Remain Competitive In The Industry?


AI in TravelArtificial Intelligence (AI) is a trending digital technology that is being embraced by organizations across various industrial verticals. AI technology has been impacting many industries since its invention and emergence into the market. Just like healthcare, retail, and manufacturing technologies, the travel industry is also witnessing profitable growth by leveraging the power of AI automation and intelligent capabilities.

Yes. In this digital space, AI technology has become the backbone of the travel sector. Travel agencies across the world have been adopting AI and creating futuristic AI apps to deliver next-level travel services and ensure improved customer experiences. This AI trend is offering intensified opportunities for mobile app development service providers and flagging a growth signal for organizations that comes under the travel sector.

In this article, you can get brief information on the benefits of AI technology in the travel industry. We will also walk you through how AI-powered mobile apps and solutions help travel agencies stay competitive, increase brand reliability, and grab the attention of travelers.

Here are the topics that we covered in this article.

  • What is Artificial Intelligence (AI)?
  • What are the applications of AI in the travel industry?

Let’s get started!

What is Artificial Intelligence (AI)?

Artificial Intelligence (AI) is a revolutionizing technology that makes systems, devices, or machines exactly think and work like humans. AI-infused systems and applications can simulate human intelligence, such as decision-making and problem-solving abilities, and accomplish tasks faster than human beings.

Moreover, by leveraging the capabilities of other significant AI technologies such as Machine Learning (ML), predictive analytics, Natural Language Processing (NLP), deep learning technologies, AI is evolving like unbeatable technology to accelerate digital transformation across the processes.

Driverless cars, Voice-enabled digital personal assistants like Amazon Alexa, decision- making robots, and virtual chatbots are all the best examples of AI applications and symbols for AI excellence.

What Are The Applications Of AI In The Travel Industry?

 AI technology has already occupied space in the travel sector. Here are a few significant AI applications in travel that allows travel agencies to provide convenience and comfort travel services to their travelers.

Uses of AI in the travel and Tourism industry

AI offers a bundle of benefits to the travel industry. AI in travel and tourism makes the traveler’s experience comfy and convenient. From predicting travel choices and personalization to trip planning, AI handles everything seamlessly.

  1. AI-based Virtual Assistants For Booking Tickets

Technology keeps advancing to make our lives easier and more comfortable. Research reports say that over 45% of travelers unlock their smartphones to book tickets and plan their trips.

Yes. Unlike the olden days, nowadays we don’t need to stand in a long queue to book travel tickets and find hotels to accommodate. Intelligent AI Chatbot Assistants will take overall these burdens. AI chatbots development with advanced NLP techniques, travel agencies can offer more personalized booking experiences to the users.

For instance, the Skyscanner-like trending trip booking app with an in-app AI chatbot feature allows users to interact with the chatbot to plan their journeys by entering their trip details. So, based on the information given by the users, the built-in chatbot searches through the site and finds the best travel options for their trips.

Hence, Conversational AI travel apps will help travel and tourism companies offer more convenient online trip booking services to users and stay in the frontline of the digital competition.

  1. AI-powered Apps For Forecasting Booking

It’s a fact that we don’t like to book flight tickets at high prices. Higher ticket fares will hamper our heads. Applications with AI-powered dynamic pricing tools facilitate users to travel on flights at the lowest price.

Software applications developed using the power of AI, ML algorithms, and predictive analytics can analyze the historic ticket fares and forecast the prices of flights and booking availability in just a fraction of a second. These AI-driven travel applications will also personalized travel recommendations that help plan their trips at the right time at the best fares.

With nearly 10,000,000+ app installs and a 4.8 app rating, Hopper has stood as the best AI-powered travel app on Android, iOS, and Windows. Hopper is best for booking flights, hotels, and cars at the best price on the go.

Driven by its in-built AI and ML capabilities, Hopper can accurately predict the prices of flights and let travelers plan future trips at the lowest prices. The app also notifies the users regarding the best time to book tickets. Thanks to such advanced AI Technology!

  1. Data Analytics and Insights

Travel companies can benefit from AI in terms of deep analysis of information. AI systems or mobile applications in travel helps travel agencies to gather, process, and analyze customer reviews, traveler pricing preferences, and most-traveled routes.

Such analysis of customer data would help companies derive valuable insights, identify traveler choices, and offer better services and solutions to the customers. Hence, AI-

powered data analytics services and solutions help travel companies achieve customer loyalty, increase conversion rates, and increase brand value.

  1. Personalized Trip Planning

 AI-based mobile travel applications or web apps help travel agencies deliver customized trip planning services to their users. For instance, Agoda-like smart AI travel apps are helpful as guides and assist travelers in booking tickets, finding hotels to stay in, and booking personal vehicles on a rental basis to visit attractions in their journey.

Airbnb is also one of the most popular travel and hotel booking apps in the world. It has reported over 100 million downloads as of February 2022. It is developed using AI and machine learning technologies to personalize the user’s search results. The mobile application provides customized accommodation options to users based on their interests.

  1. Placing AI Robots and Voice Assistants At Premises To Ensure Contactless Check-ins.

Since the outbreak of coronavirus, the use of AI-powered robots and digital voice assistants has been increased in airports for contactless traveler inquiries. These intelligent applications will ensure zero-contact check-in and check-outs and prevent the infection spread.

AIRSTAR is one of the best examples of an AI robot at Incheon airport. LG has developed AIRSTAR using voice recognition, AI, and other information and communication technologies. It interprets the passengers’ voice requests and helps them in navigating their way around the airport. It displays directions to the passengers and guides the routes to the check-in points.

  1. Better Customer Experience

AI technology is completely modernizing the travel industry and taking booking systems to the next level. Besides offering customized trip planning services, AI-based software applications in travel will also respond to traveler queries instantly.

Such intelligent interaction between the users and AI systems will help travel companies reduce the expenses that they spend on human customer support executives and increase brand reliability among users.

Final Words

AI applications and solutions offer seamless experiences to travelers and profitable business to agencies. AI chatbots, AI-driven data analytic tools, facial recognition software, and speech recognition robots are the best examples of AI revolutions for the travel industry.

Though the technology has revolutionized the travel industry with all these applications, the advancements are still ongoing and offer opportunities for travel companies to generate a multi-billion-dollar business.

“Invest In AI Apps, Virtualize Your Travel Business, & Generate Billion-Dollar Business”

Author Bio

Prasanna Simhadri is a professional tech content writer. Backed with a Business Analyst profile, she is specialized in delivering unique and research-oriented content (B2B and B2C) on revolutionizing AI Applications. She has worked on hundreds of inspiring, informative, and resourceful AI articles that are much helpful for individuals, startups, and brands who wish to kick start their digital journey.

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