How Google Using Artificial Intelligence in its Products


google aiGoogle is one of the tech giants who exemplarily working on its own AI products and also focussing its efforts on incorporating Artificial Intelligence into a variety of its own existing services, let’s take a look at some of the popular applications, from Google that is powered by AI.

Google Search

AI has played a large role in the evolution of Google’s search since its introduction, and that has led to a major change in the service. In the past, Google has tweaked its search engine algorithms to adapt to the various trends in the industry, but the breakthrough in Deep Learning really paved the way for Google to build algorithms so efficiently that they can learn on their own.

Google Translate

Users can translate text between any two languages using Google Translate, an online tool. However, recent advances in AI, particularly neural machine translation, have enabled us to deliver relevant translations in over hundreds of languages with an increase in quality and reliability. As a result of improvements in Natural Language Processing, several Google services now support voice input.

Google Assistant

Google Assistant can’t be excluded from the discussion when discussing AI-powered innovations from Google. Google Assistant is a device that you can use to handle a variety of digital tasks without ever touching it, such as making calls, sending texts, taking notes, setting reminders, and more.

In addition to voice search, Google Assistant can also learn your usage patterns and suggest actions, and automate multiple tasks with one command.

Google Maps

A free navigation app from Google, you can use it on Apple, Android, and the Web. The features offered by Google Maps include satellite imagery, 360-degree maps, indoor maps, and real-time traffic data.

In Google Maps, AI-powered features are integrated, such as solutions based on live data that analyze the commuter’s habits and suggest routes with less congestion and delays based on the live data. You will also find recommendations for nearby points of interest, such as gas stations, restaurants, ATMs, etc.


Google’s Gmail is undoubtedly the most popular email service, but did you know that their latest updates include a number of cool features? An example is what’s called Smart Response, which analyzes an entire email and suggests a short reply, thereby eliminating the need to type out even the confirmations.

Moreover, Gmail provides spam protection, so you will not receive any unwanted email. Besides that, your emails can be sorted by Gmail’s AI into categories like Promotions, Social, Updates, Primary, and Priority. Additionally, Gmail can help you compose emails more quickly by predicting the text as you type.


YouTube, the world’s most popular online video-sharing platform, has grown exponentially both in scope and in features since 2005. It is a website used by millions of people to watch the latest videos they are interested in while many brands use it to market their products.

Several mechanisms based on artificial intelligence and machine learning have been deployed by YouTube to provide a safe and seamless experience for both the brands and consumers. Artificial intelligence-driven mechanisms include automatic detection of objectionable content and removal of it, as well as recommendations for the next video the user might like based on their interests and watch histories.

Google Photos

With Google Photos, you can synchronize your photos across your computer and manage them seamlessly. Google Photos backs up users’ photos to the cloud for safekeeping, but that isn’t the only reason for using the service.

AI and machine learning methods enable Google Photos to offer a variety of useful features, such as automatic picture grouping based on subjects, a smart filter that analyses and improves images, and support for Google Lens to detect objects and text, among others.

Final Thoughts

As we went through Google’s wide range of services, we discussed how AI and related technologies played an unprecedented role in not just improving the experience but that also allowed Google to bring in new features. It is highly likely that in the coming years we would witness many leaps in several domains if Google continues in the same direction with Artificial Intelligence, Deep Learning, and Machine Learning.

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