Videos capture the audience’s attention faster than any other advertising medium—this is what makes video great content to promote your brand on any online platform.
However, not all kinds of videos are excellent for selling your product. Some of them aren’t convincing enough for customers to actually have an eye on your brand.
That’s the reason why we have video marketing, a type of marketing strategy that has the sole purpose of introducing your brand in a fun and informative way. It’s apparent that marketing video eventually leads to increasing ROI because that’s what really matters in any business.
So, here are the five best types of video content to promote your brand.
1. Explainer Videos
If you’re seeking a better way to introduce your brand in public, an explainer video is one of the best choices out there. As the name suggests, this marketing video addresses the pain points and solutions comprehensively through its straightforward, engaging explanation.
This type of marketing video usually features animation with remarkable storytelling and voice-over. Unlike other marketing schemes, an explainer video is apt for social media campaigns as it’s short-lengthed and concise.
Moreover, the animation makes it easy for the audience to digest the information you provide. Animated videos are fantastic to consume as it can break down complicated matter into more easy-to-understand video content.
2. Tutorial Videos
Over the past years, marketers found that an actionable video is way more insightful to the audience than the other way round. The reason is that people perceive this kind of video as useful and solvable content rather than direct information.
Tutorials help the viewers, especially those with the same problem, understand how to work on it. They will indulge more in the content rather thoroughly that a subtle promotion won’t hurt their feelings.
Not to mention that your brand promotion might help them further as you provide what they’re looking for in the tutorial video. However, your main goal should be giving the audience valuable content rather than a shameless marketing promotion. Otherwise, they end up leaving your video.
3. Product Demo Videos
This marketing video aims to showcase your product or service to the audience in action. Unlike an explainer video that displays your product in general and explains how it works, a product demo focuses more on giving information about features, perks, and benefits.
A product demo video can illustrate best how your product can help customers in real life. It’s an engaging way to communicate your brand’s value with the audience.
After watching the video, your audience will get a clear and solid understanding of the product or service—making it feasible for acquiring more customers. This way, it’d be much easier for you to convince the prospects and get higher conversion rates.
4. Testimonial Videos
One of the best ways to persuade the audience to purchase your brand is to have existing customers convince them. If your past customers leave a nice comment when experiencing your product, it’s most likely the potential buyers are excited to try it on their own.
This is why testimonials are essential in promoting your brand. Your past client’s words will best represent the perspective of a new customer, making them trust your brand in no time.
Another reason is that 88% of consumers trust user reviews as much as personal recommendations from family or friends. They will be enthused when they see someone else rave about how much they love your product.
5. Company Culture Videos
A company culture video flaunts the organizational value and how the business is like behind the door. It demonstrates how everything is made from the ground. This type of video can attract an audience who is curious about the company, especially if it is considered new.
Although this video doesn’t typically display the company’s product or service, its unique approach can draw a lot of attention in a short time. That’s because a company culture video has two goals at once. First, it aims for greater awareness of the brand. Second, it attracts not only customers but also talents or business partners.
This video may not bring more customers as fast as other types of video. However, if you’re looking for branding purposes, it’s best to implement a company culture video in your campaign.
Video content is considered a great choice when it comes to promoting your brand. Not only is it easy to digest, but it is also a short and concise way to deliver your purposes in this internet age. These marketing videos are merely best for different goals. For example, if you need high converting content, an explainer video or testimonial can do that for you. However, if you want to broaden your exposure, a company culture would fit that purpose.
Author: Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).